Putnam-Farr investigates more effective email marketing


March 17, 2014

Nell Putnam Farr, PhD student and her daughter

Program marketers can increase participation rates by simply giving people a chance to say “yes” or “no” on email solicitations, MIT Sloan School of Management PhD candidate Nell Putnam-Farr, MBA ’10, has found.

Putnam-Farr teamed with Jason Riis, an assistant professor at Harvard Business School (now visiting the Wharton School at the University of Pennsylvania), on a study focusing on how a “yes” or “no” email response option affected participation rates in corporate wellness programs offered by RedBrick Health, a health engagement and behavior change technology company.

Continue reading on MIT Sloan Newsroom.

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>